The Blueroom Project named Best Boutique European Tourism Marketing and Travel PR Agency 2026 at the European Travel Awards
Madrid-based agency has operated since 2003, specializing in tourism marketing, travel PR and crisis communications
The boutique consultancy serves more than 100 brands across Spain, Portugal, Latin America and beyond
Recognition highlights the agency's more than 22 years of experience in tourism representation and integrated communications
The Blueroom Project, a Madrid-based communications consultancy, has been named Best Boutique European Tourism Marketing and Travel PR Agency 2026 at the European Travel Awards. The award recognizes the agency's more than two decades of work in tourism marketing, travel public relations and international communications.
A Boutique Model Built Over Two Decades
Founded in 2003, The Blueroom Project has positioned itself as a boutique consultancy rather than a full-service agency network, a distinction the company treats as central to its identity. Its focus spans tourism representation, integrated communications, crisis management and content creation for destinations and premium travel brands.
Over more than 22 years, the agency says it has worked with over 100 top-level brands in the global travel and lifestyle sectors. Its geographic reach extends across Spain, Portugal and Latin America, according to the company, supported by what it describes as strong international partnerships built over the same period.
"A global sector constantly moving and highly sensitive to international crises, such as Tourism, requires a specialised analysis and specialised understanding."
— The Blueroom Project
Madrid Boutique Wins Top Travel Marketing Award
Tourism Marketing's Particular Pressures
Tourism marketing occupies a distinct niche within the broader communications sector because the industry it serves is unusually exposed to external shocks. Currency swings, geopolitical instability, natural disasters and health emergencies can each reshape travel demand within weeks, forcing destination marketers and travel brands to adjust messaging and crisis response faster than in many other consumer categories. Agencies that specialize in this space, rather than treating tourism as one account among many, argue that sector-specific expertise becomes a differentiator when clients need rapid, informed responses rather than generic campaign playbooks.
This context helps explain why a firm built specifically around tourism, corporate and institutional communications — as The Blueroom Project describes its own mandate — has sustained a client base through multiple industry disruptions since 2003, a period that included the 2008 financial crisis and the COVID-19 pandemic's near-total halt to global travel.
Company Positioning and Client Base
The Blueroom Project describes itself in its own materials as "the boutique agency in tourism marketing and travel PR," a phrase the company treats as central to its brand identity. The agency's central office is located at San Andrés 25 in Madrid, and it operates with a team the company characterizes as multidisciplinary, combining strategy, creative execution and sector-specific expertise.
According to the company, its work spans brand positioning, audience engagement and management efficiency for clients across the travel and lifestyle sectors. The agency has also adopted the tagline "engaging the world since 2003," which it uses to underscore continuity in a sector the company describes as requiring long-term trust between clients and their audiences.
What the Recognition Signals
Industry awards of this kind are typically judged by trade publications based on submitted company information and track record rather than independently audited performance data, a distinction worth noting for readers assessing the significance of any single title. Even so, sustained recognition within a specialized vertical like tourism PR can serve as a signal to prospective clients evaluating agency partners in a market where sector fluency is difficult to demonstrate through credentials alone.
For The Blueroom Project, the award adds to a track record built since 2003 rather than marking a change in direction. The company has not announced new service lines, offices or leadership changes alongside the recognition, based on the available material.
The award places a spotlight on a firm that has quietly built a specialized practice around one of the world's most volatile industries. With operations spanning Spain, Portugal and Latin America, The Blueroom Project's next test will be whether its boutique model continues to scale against larger, full-service competitors as tourism marketing grows more data-driven and crisis-prone.
"A global sector constantly moving and highly sensitive to international crises, such as Tourism, requires a specialised analysis and specialised understanding."
