Intention.ly's Advisor Brand Builder Named 2026 Generative AI Platform of the Year

Intention.ly, a growth consultancy and marketing agency for the financial services industry, said its Advisor Brand Builder (ABB) platform was named the 2026 Generative AI Platform of the Year by the Pinnacle Awards. The company also announced that ABB was selected to demo on the main stage at FinovateSpring 2026, held May 5 to 7 at the Sheraton San Diego Hotel and Marina. The announcement was issued March 17, 2026, from the company's base in King of Prussia, Pennsylvania.

Platinum Recognition for a Niche Product

According to the company, the Pinnacle Awards recognize achievement across AI innovation, engineering, enterprise transformation and industry impact. Intention.ly earned the Platinum distinction in the Generative AI Platform of the Year category, where it said it competed against organizations advancing AI technology at scale across industries.

"Pinnacle's recognition validates what we set out to build with ABB: a solution that delivers truly personalized brand identities and assets at scale for financial advisors, who often struggle to differentiate using the traditional templated tools available today."

— Kelly Waltrich, CEO and Co-Founder, Intention.ly

What the Platform Produces

ABB was built specifically for financial advisors and replaces templated, one-size-fits-all branding with AI-generated visual identities, messaging frameworks, websites and content libraries. Each is tailored to an advisor's positioning, services and audience. Intention.ly said every output is refined by its team of agency professionals to meet real-world compliance and creative standards.

The platform generates a complete brand package: business cards, email signatures, presentation templates, social media graphics, a fully responsive website and a 12-month content calendar mapped to each advisor's brand pillars. The company said ABB was developed and refined through its work with more than 100 financial services firms.

Taking the Stage at Finovate

At FinovateSpring, Intention.ly presented ABB on the main stage. The company had said the event would bring together more than 1,200 senior-level fintech and financial services leaders, and noted that Finovate handpicks its demo companies, choosing those that address real-world challenges.

"We're proud to give firms a closer look at what personalized branding can and should be," said Joe Steuter, Partner and Chief of Client Strategy at Intention.ly. More information about the Advisor Brand Builder and demo requests are available at intention.ly.